Not Just Kenyang, Gen Z Prioritizes Nutrition In Every Meal

Illustration of choosing healthy foods (Pexels/Gustavo Fring)

JAKARTA - Healthy living in the last few years has been implemented by many people, especially due to the impact of the COVID-19 pandemic. This healthy lifestyle has also been applied by many young people from the Z and millennial genes.

Through the latest research conducted by Lokadata, it shows that young people are aware of their healthy diet and routinely check their calorie intake. This is considered different from the previous generation and interesting things.

Their healthy diet is very conscious. Every month, at least 4 times they check the total calorie intake. This is quite interesting, the thing that was difficult at first," said Lokadata Chief Data Officer, Suwandi Ahmad, during a media discussion, in Senayan, Jakarta, on Wednesday, January 22, 2025.

Suwandi said that through their research, it was seen that young people were buying food at this time and had seen what materials were contained in the food. They calculate ingredients such as sugar and calories, to maintain a healthy diet in order to maintain the health of the body.

Young people have IDR 500 thousand in cash coming from supermarkets or minimarkets, they buy a look at the food content they buy. Look at the sugar first, that's the calories. This is quite fun because of awareness of the diet," he explained.

Gen Z and their millennials really care about the issue of diet. Eating is not what the intake is, but the content in it," he added.

In addition to a healthy diet, young people are also said to be very active in exercising. They even monitor routine sports activities and their effects for the body, by using health applications.