Toyota Group Sells More Than 10 Million Vehicles In 2024, Environmentally Friendly Vehicle Segment Increases By 23 Percent

Toyota Prius. (Doc. Global Toyota)

JAKARTA - The auto giant from Japan, Toyota Motor Corporation announced an annual global sales report throughout 2024 with 10,821,480 units, down 3.7 percent compared to the previous year. These results consist of various brands under the umbrella of this company, such as Toyota, Lexus, Daihatsu, and Hino.

According to data from TMC, Friday, January 31, car sales outside Japan won 8,971,217 units, an increase of 0.5 percent. Meanwhile, the local Japanese market accounted for 1,850,263 units over the past year or minus 19.7 percent.

The combination of Toyota and Lexus brands contributed to sales of 10,159,336 units globally (down 1.4 percent) with 8,717,494 units (up 1 percent) of which came from outside Japan. However, sales in Sakura country fell to 13.8 percent or received 1,441,842 vehicles.

Brand Daihatsu contributed 536,588 units during 2024, down 32.1 percent with 169,240 units of which were produced outside Japan (down 13.3 percent) and within Japan 367,348 units (down 38.3 percent).

Then, Hino, who plays in the commercial vehicle segment, contributed 125,556 units globally, down 7.1 percent compared to the previous acquisition. The Japanese outside market accounted for 84,483 units, down 14.4 percent. However, sales inside Japan experienced an increase of 12.5 percent or reached 41,073 units for 12 months in 2024.

Meanwhile, the Asian market (except Japan) is still the largest market for this group globally by contributing 3,214,633 units or down 3.1 percent.

North America achieved positive results by reaching 2,729,987 units, an increase of 4.3 percent. Then, the region with the next largest sales was Europe with 1,166,325 units during 2024, an increase of 3.6 percent.

In addition, the increase was that environmentally friendly vehicles or electrification contributed 4,532,721 units, an increase of 23.2 percent with Hybrid Electric Vehicle (HEV) contributing 4,142,412 units globally or an increase of 21.1 percent compared to the acquisition in the previous year.

Battery Electric Vehicle (BEV) cars or pure electricity contributed up to 139,892 units, an increase of 34.5 percent. Meanwhile, Plug-In Hybrid contributed 153,829 units, an increase of 23.4 percent.

For mid-hybrid (MHEV) vehicles, this group received sales of 94,810 units, an increase of 253 percent compared to the previous year. Inversely proportional to other environmentally friendly segments, fuel-cell (FCEV) vehicles experienced a decline of up to 55.8 percent or sold only 1,778 units.