Here's The Isuzu Strategy To Respond To The Challenges Of The Commercial Vehicle Segment This Year

Isuzu Press Conference. (Photo: Afrizal / VOI)

PT Isuzu Astra Motor Indonesia (IAMI) made a positive sales achievement throughout 2024, by successfully selling 27,984 retail units, or equivalent to 30.5 percent.

Looking at 2025, Isuzu is aiming for a 33.4 percent increase in market share. However, this year it was revealed that there were many challenges that would be faced, as revealed by the Division Head of Business Strategy IAMI Rian Erlangga.

Rian said, one of the challenges is the implementation of opsen in various regions which according to him can raise the price of commercial cars to be felt enough for consumers. The increase in prices can have an impact, such as an increase in the price of transportation service costs and even goods.

Responding to this, the President Director of PT Isuzu Astra Motor Indonesia, Yusak Kristian, said that there are several strategies that will be carried out for 2025.

"Including having to ensure that Isuzu products are in accordance with the growing market needs, where we will carry out development and improvement," said Yusak, when met in the Jakarta area, Thursday, January 23.

He further said, in 2025 Isuzu will also add running Isuzu workshops, part shops will also continue to grow throughout this year with the aim of making customers feel benefits.

"So we will continue to do Sales, Services and Parts. Because we don't just encourage units, but everything has to go together," added.

Thus, he believes the Isuzu market will continue to grow despite any market conditions (challenges faced), and achieve goals.

"We will do the same thing more with the hope of achieving a 33.4 percent market share increase, hopefully it can be more," he concluded.